OVERVIEW
Our team offers brand strategy and activation; sponsorships and endorsements; creative development and design; digital and original content; naming rights; public relations; live events; and a commitment to help brands leverage the world around them to create targeted, relevant programs that deliver measurable value.
BRAND MANAGEMENT AND STRATEGY
Brand Consultancy
We have worked with EMA on a number of projects over the years, and have found the agency professional, knowledgeable and agile enough to deliver on multiple types of briefs. Abby's particular experience from multiple industries outside of equestrianism, gives the company the ability to deliver on brand management projects that have given the company the strong reputation it has.
Robert Lemieux - Director of Horse Health / Le Mieux
“Nobody counts the number of ads you run; they just remember the impression you make.”
– Bill Bernbach. Advertising pioneer and Founder of DDB
What We Do
Founded with an ambitious vision, EMA would prove the advent of innovative thinking and fresh strategic perspectives to a group of brands within the equestrian sport and lifestyle space.
Brand Management
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. We have worked with in house brand managers and marketing teams or in absence of these, direct with brand owners.
Marketing
We have worked with various brands on their marketing strategies and business development beginning by getting a good understanding of their business, their mission and values, audiences and what they wish to achieve. We analyse their complete brand ‘health’ from communications and messaging, to advising on and building marketing strategies. We work on short term and long term projects and everything is tailored the clients specific needs.
Social
We create social media schedules that drive audience engagement and we regularly refresh assets across all social media platforms with current and key messaging. We give regular feedback on analytics and audience response to content, with a view to adapting and reacting to audience response and behaviour. We currently manage the digital presence for over ten prolific athletes and multiple brands.
Creative
Our creative collective resource have over thirty years of experience producing creative solutions for a multitude of brands and for the entertainment sector. Lean, agile and game to challenge; they have the beauty of no structures or overheads and you will always have direct access to the creative on job, right up to director level.
Digital
Our digital management encompasses the creation and delivery of websites and branding assets, from concept to launch.
We have created over 65 websites for equestrian athletes and business. Just a small selection of these below.
Note: Client may have edited the website themselves since initial launch by EMA