“A reputation for a thousand years may depend upon the conduct of a single moment”
- Ernest Bramah
IN EQUESTRIAN SPORT
Abby has always been fantastic to work with, whether it’s a discussion around an athlete, an event or a new idea. She is always open and hugely creative in her approach, sees your point of view and does her best to accommodate all parties – a true collaborator!
Stuart Denard | British Olympic Association
This agency has the client results which speak for themselves. They are trusted by riders and brands around the world and I have always had a good experience when working with them.
Geoff Billington I Olympic Showjumper - Great Britain
The first contact and cooperation with Equestrian Management Agency in the context of the CHIO Aachen 2021, was very nice and professional. Along with their riders, the whole team helped us to significantly increase the reach on our channels and to achieve good results in the area of social media. We are looking forward to further joint projects in 2022!
Alina Gotzeina | Medien & Kommunikation - CHIO Aachen
“I worked closely with Abby and EMA when the London 2012 Olympic medalist Charlotte Dujardin received the coveted Sunday Times and Sky Sports Sportswoman of the Year accolade in November 2014. Abby was exceptionally helpful during this process and did everything she could to ensure Charlotte was honoured at the Awards, which were broadcast live on Sky Sports. I admired Abby’s tenacity, professionalism and humour throughout. Without her help, the show would not have been possible. Abby is one of the best examples of an agent professional we have seen here at The Sunday Times, who truly values the benefit of media coverage whilst also safeguarding the best interests of her clients.”
Rob Maul | Sunday Times Sport / now The Sun - Sport
Abby is an unusual agent because she first replies promptly, and then tries to balance the need of her client with that of the broadcaster. I strongly recommend her and her company.
Charles Balchin | Head of Programmes at IMG
I have had the pleasure of working with Abby and her agency since early 2017. Abby is an absolute professional and is so easy to work with – she is super friendly, organised, supportive and generous with her expertise and time. I look forward to every event that we create together as I know it will always be a fun and memorable experience.
Leesa Murray - Equinesque Events - Australia
I worked with EMA exclusively now over ten years and Abby was invaluable in overseeing my business affairs, commercial sponsorships and partnerships, social and media commitments, press, masterclasses and beyond. She always went above and beyond to make things run smoothly for me and was always full of ideas. I am so proud of what we achieved together over this time.
Charlotte Dujardin CBE | Triple Olympic Gold Medalist - Dressage
I have been working with EMA for several years now and Abby has introduced me to a whole host of new avenues and gained me several new sponsorships which really help my competitive career. She is one of the most energetic and passionate people I have met and has built something quite special here at EMA and I feel glad to be part of the team, as I continue to ride internationally and for my country.
Alice Oppenheimer | Elite British Dressage Rider
IN ENTERTAINMENT
I worked with Abby for over a year whilst I was Marketing Director at Simon Cowell’s then Syco Entertainment in London. Abby is a commercially savvy and strategic thinker with a good eye for smart ideas and getting projects off the ground. She is very well connected and great to work with – balancing the needs of the project/brief with a strong team spirit. I would recommend Abby to anyone, as she is a very sharp business woman and lovely to work with.
Mark Hardy | Marketing Director, Syco Entertainment
I have had the pleasure of knowing Abby for about 10 years. Her two greatest loves are music and her horse! She’s an absolute delight to be around and I’d hire her in a heartbeat if she ever knocked on the door..
Jane Shaw | Director, Internal Communications and Culture, Warner Bros. Entertainment (& IoIC Board Director)
I had the pleasure of dealing with Abby when she was at Sony Music on numerous occasions, she is always a pleasure to deal with and no task is too big! Abby is very efficient and knows her stuff when it comes to music rights and also recommending music, a great contact to have.
Pretti Hanumara | Music Supervisor - Love Island. ITV
There really aren’t many people like Abby! From her unparalleled drive and energy through to her incredible passion for people and above all else, just doing great work! Over the years I have had the chance to know Abby in both a working capacity and subsequently as a friend. In any capacity, Abby’s creativity and abilities push brands and boundaries to what may have been thought of as not possible, breaking barriers and achieving some incredible successes. I wish Abby all the very best, she deserves all of the success she achieves and I am more than confident anyone that has the opportunity to work with/for her, will have nothing other than a positive experience.
Max Fellows | Growth Specialist
Abby is one of the hardest working and most driven people I know. Given that comes with a commitment to deliver excellence for her team and her clients that adds up to a pretty amazing package. I think great things await for her.
Paul Bursche | Communications Director, Sony Music Entertainment
Tenacious business woman is the first phrase that comes to mind when I think of Ms Newell. She is very much a ‘doer’ and wastes no time thinking how to get a task started. I was glad to have her be a part of my team during our years at Sony Music and would definitely have her in my team again if that opportunity ever comes around again.
Mervyn Lyn | Managing Director, Strategic Partnership Solutions
I first worked with Abby while she was with Sony Music and I was working with Ricall Ltd. At the time her industry knowledge and contact base were impressive and both have grown into an invaluable source! If and when Abby ever says to you “I have someone who you should meet.” take the meeting!!
She has never let me down, as her business contacts are always influential and relevant to my project and she is a good person to have on your side
Martin Hasselbring | Managing Director, Jimmy Turner Agency
Abby is a total dream to work with. We dealt with different things at Sony (synch and Digital) but she was excellent and picking up the digital side of things and clearly a pro at what she does. Very fun to be around too and the most bubbly of personalities!
Alex Vlassopulos | Android Partnerships Lead, Google and Founder and CEO of Kitche
While at Sony Music I have had the pleasure to be a HR contact for Abby. Abby has always been a reliable colleague to work alongside and support. There have been many occasions in which Abby has supported the business internally, when it comes to new initiatives we create, as she represents continuous improvement due to her always seeking to make a positive impact on her role, team and wider business. Abby is an extremely inspiring individual and her passion for her work and hardworking nature is exemplary. Abby is someone who gives her 110% to whatever she puts her mind to and encourages others to do the same. This was clearly evident from her strong mentoring skills while providing invaluable support to a number of Internship schemes we developed. With Abby’s shining character and bubbly personality I cannot think of anyone who wouldn’t enjoy working with her. She would be a wonderful asset to any team and I am sure many would be able to vouch for that!
Raksha Rathod | Human Resources Manager, Live Nation
Abby Newell is an absolute gem. I co-managed the band Scouting for Girls and our whole team loved her. Abby was one of the best Creative Synch Licensing Managers I have ever worked with in my years as an artist manager. She is professional, highly motivated, really knows her craft and is very personable. Abby consistently gets the best results in her projects and has a way of being persistent and charming at the same time – she always achieves more than one expects! She is the kind of person who will succeed in whatever she decides to do and is fun to work with as well – perfect!
Diane Wagg | Recording Artist Manager